![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/7a9fdf7e-6774-4cd5-b4a0-84043151e4b1_rw_3840.jpg?h=7ce222f59152301de1a1556c41707496)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/11f20767-611a-4d21-9c0e-7f17764474a2_rw_1920.jpg?h=7591669d06f445ce4454772b72576021)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/43e8f79d-0eaa-4dfb-abca-ed6a29e2b7fb_rw_1920.jpg?h=c729bba2ab10b96a2ca466f786cc7580)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/d5a29b8c-e3b7-45d4-8610-18c5c0580973_rw_3840.jpg?h=0d825e2304f0caaa8abeb46ec0c09984)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/af0023c7-48b7-4989-8342-61e4ac4f52b0_rw_3840.jpg?h=0d006c89b167ba2e04e648c67b574254)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/fc0ef124-4093-4be9-8407-a65728ebf0bd_rw_1920.jpg?h=ff78cb5273ef5cd80448332953377612)
![](https://cdn.myportfolio.com/134d53d9-00e6-4a95-9a06-014f4b543d33/111042b0-8310-461a-9bf2-d2bb29eadf23_rw_3840.jpg?h=73160fb262403743b2a99c179aedb8dd)
I created a trademark for a client's ice cream shop. They wanted to avoid an overly feminine design, while still appealing to a wide age range. To address the client's concerns, I crafted a logo with a retro character aesthetic, using playful but desaturated colors. This approach balanced the need for a fun and inviting design while ensuring it didn't lean too heavily towards any particular gender or age demographic, resulting in a logo that resonated with a diverse audience.