Rocky's Ice Cream

I created a trademark for a client's ice cream shop. They wanted to avoid an overly feminine design, while still appealing to a wide age range. To address the client's concerns, I crafted a logo with a retro character aesthetic, using playful but desaturated colors. This approach balanced the need for a fun and inviting design while ensuring it didn't lean too heavily towards any particular gender or age demographic, resulting in a logo that resonated with a diverse audience.